This topic contains a solution. Click here to go to the answer

Author Question: Discuss how two magazine advertisements for the same product would be different if one is based on ... (Read 86 times)

CORALGRILL2014

  • Hero Member
  • *****
  • Posts: 525
Discuss how two magazine advertisements for the same product would be different if one is based on the CPM perspective of consumer information processing and the other is based on the HEM perspective.

Question 2

A proprietary system is usually not sold or licensed.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hollysheppard095

  • Sr. Member
  • ****
  • Posts: 339
Answer to Question 1

From a consumer-processing perspective (CPM), information processing and choice are seen as rational, cognitive, systematic, and reasoned. Thus, a magazine ad based on this perspective would most likely contain copy with reasons why a consumer should purchase this product. The hedonic, experiential perspective (HEM), on the other hand, views consumer processing of marcom messages and behavior as driven by emotions in pursuit of fun, fantasies, and feelings. A magazine ad based on this perspective could very likely not even contain any copy touting the brand's attributes or benefits, but rather it would contain images that appeal to emotion and fantasy.

Answer to Question 2

F





 

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

For a complete list of videos, visit our video library