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Author Question: Which approach emphasizes nonverbal content or emotionally provocative words and is intended to ... (Read 64 times)

darbym82

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on: Jun 28, 2018
Which approach emphasizes nonverbal content or emotionally provocative words and is intended to generate images, fantasies, and positive emotions and feelings?
 a. Consumer Processing Model (CPM)
  b. Elaboration Likelihood Model (ELM)
  c. Hedonic, Experiential Model (HEM)
  d. Dual-coding Model (DCM)
  e. Feel-Do-Think Model (FDT)

Question 2

Infomediaries are present only in the B2C marketspace.
 
 Indicate whether the statement is true or false


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prumorgan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

F


darbym82

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Reply 2 on: Jun 28, 2018
Gracias!

amandalm

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Reply 3 on: Yesterday
Excellent

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