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Author Question: Which approach emphasizes nonverbal content or emotionally provocative words and is intended to ... (Read 21 times)

darbym82

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Which approach emphasizes nonverbal content or emotionally provocative words and is intended to generate images, fantasies, and positive emotions and feelings?
 a. Consumer Processing Model (CPM)
  b. Elaboration Likelihood Model (ELM)
  c. Hedonic, Experiential Model (HEM)
  d. Dual-coding Model (DCM)
  e. Feel-Do-Think Model (FDT)

Question 2

Infomediaries are present only in the B2C marketspace.
 
 Indicate whether the statement is true or false



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prumorgan

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Answer to Question 1

C

Answer to Question 2

F




darbym82

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


upturnedfurball

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Reply 3 on: Yesterday
:D TYSM

 

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