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Author Question: Which approach emphasizes nonverbal content or emotionally provocative words and is intended to ... (Read 75 times)

darbym82

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on: Jun 28, 2018
Which approach emphasizes nonverbal content or emotionally provocative words and is intended to generate images, fantasies, and positive emotions and feelings?
 a. Consumer Processing Model (CPM)
  b. Elaboration Likelihood Model (ELM)
  c. Hedonic, Experiential Model (HEM)
  d. Dual-coding Model (DCM)
  e. Feel-Do-Think Model (FDT)

Question 2

Infomediaries are present only in the B2C marketspace.
 
 Indicate whether the statement is true or false


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prumorgan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

F


darbym82

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

smrtceo

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Reply 3 on: Yesterday
Wow, this really help

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