Author Question: You are watching a television commercial, and a spokesperson talks about the attributes of the ... (Read 89 times)

SO00 · **on:** Jun 28, 2018

You are watching a television commercial, and a spokesperson talks about the attributes of the product. You are shown a picture of the product in use while the warranty information is flashed across the screen at the same time. Your ability to process the warranty detail is limited because your ____ cannot handle the information overload.
a. perceptual field
b. sensory store
c. short-term memory
d. long-term memory
e. heuristic

Question 2

A business model describes how the enterprise creates value for customers and generates revenue.

Indicate whether the statement is true or false