Which of the following is NOT a reason miscomprehension of marcom messages occurs?
a. Consumers are biased by their own preconceptions and thus see what they choose to see.
b. Processing of advertisements often takes place under time pressures and noisy circumstances.
c. Consumers are not exposed to the medium in which the message appears.
d. Messages are themselves sometimes misleading or unclear.
e. all of the above are reasons miscomprehension occurs
Question 2
RSS feeds are:
a. a method of generating revenue from website content.
b. a method of syndicating content.
c. used by large corporations to transmit information over the Internet.
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