Author Question: Which of the following is NOT a reason miscomprehension of marcom messages occurs? a. Consumers are ... (Read 99 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
Which of the following is NOT a reason miscomprehension of marcom messages occurs?
 a. Consumers are biased by their own preconceptions and thus see what they choose to see.
  b. Processing of advertisements often takes place under time pressures and noisy circumstances.
  c. Consumers are not exposed to the medium in which the message appears.
  d. Messages are themselves sometimes misleading or unclear.
  e. all of the above are reasons miscomprehension occurs

Question 2

RSS feeds are:
 a. a method of generating revenue from website content.
  b. a method of syndicating content.
  c. used by large corporations to transmit information over the Internet.



chjcharjto14

  • Sr. Member
  • ****
  • Posts: 342
Answer to Question 1

C

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

In the ancient and medieval periods, dysentery killed about ? of all babies before they reach 12 months of age. The disease was transferred through contaminated drinking water, because there was no way to adequately dispose of sewage, which contaminated the water.

For a complete list of videos, visit our video library