Author Question: A business interviews customers to determine their wants and needs. This company is in the process ... (Read 73 times)

jazziefee · **on:** Jun 28, 2018

A business interviews customers to determine their wants and needs. This company is in the process of developing
a. a geodemographic data source. c. a marketing database.
b. an external list. d. a single-source tracking study.

Question 2

The analysis that Major League Baseball uses to create its schedule each year, to optimize stadium commitments, travel, hotel, sponsorships, and other factors is an example of
a. descriptive analysis.
b. prescriptive analysis.
c. chronological analysis.
d. predictive analysis.
e. spatial analysis.