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Author Question: An ad for an automobile did not stress any features of the automobile, such as gas mileage, safety ... (Read 66 times)

yoooooman

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on: Jun 28, 2018
An ad for an automobile did not stress any features of the automobile, such as gas mileage, safety rating, etc., but rather how others will stop and stare when they see you driving this automobile. The ad was implying that others will be impressed with you because you are driving their automobile. This is an example of appealing to a consumer's ____ needs.
 a. functional
  b. symbolic
  c. experiential
  d. rational
  e. emotional

Question 2

RFID is a 21st century technology that is destined to revolutionalize supply chains.
 
 Indicate whether the statement is true or false


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srodz

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

F


yoooooman

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

fatboyy09

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Reply 3 on: Yesterday
Excellent

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