Author Question: One characteristic of an automobile is gas mileage. This single characteristic or fundamental ... (Read 111 times)

fbq8i · **on:** Jun 28, 2018

One characteristic of an automobile is gas mileage. This single characteristic or fundamental feature of an automobile is referred to as a(n):
a. index.
b. scale.
c. attribute.
d. construct.

Question 2

A brand lift index of 18.14 for cookies and crackers means that:
a. sales for cookies and crackers are 18.14 times greater when P-O-P materials are used.
b. shoppers are 18.14 times more likely to make in-store purchase decisions for products advertised with displays then when there are no displays.
c. 18.14 of consumers who go into the supermarket plan to buy something in this category.
d. 18.14 of purchases in this category are unplanned.