A medicated shampoo advertises the fact that it is so effective ...

[mmm]

A medicated shampoo advertises the fact that it is so effective that it actually prevents dandruff. This is an example of an appeal to consumers' ____.
 a. functional needs
  b. symbolic needs
  c. experiential needs
  d. utilitarian needs
  e. economic needs

Question 2

The first step in creating a virtual value chain is to create visibility, which can be defined as the ability for customers to see into inventory systems.
 
 Indicate whether the statement is true or false

[covalentbond]

Answer to Question 1

A

Answer to Question 2

F

[mmm]

Excellent

[ryhom]

Thanks for the timely response, appreciate it