Author Question: A medicated shampoo advertises the fact that it is so effective that it actually prevents dandruff. ... (Read 73 times)

mmm · **on:** Jun 28, 2018

A medicated shampoo advertises the fact that it is so effective that it actually prevents dandruff. This is an example of an appeal to consumers' ____.
a. functional needs
b. symbolic needs
c. experiential needs
d. utilitarian needs
e. economic needs

Question 2

The first step in creating a virtual value chain is to create visibility, which can be defined as the ability for customers to see into inventory systems.

Indicate whether the statement is true or false