A brand positioned in terms of ____ needs attempts to provide ...

[naturalchemist]

A brand positioned in terms of ____ needs attempts to provide solutions to consumers' current consumption-related problems or potential problems by communicating that the brand possesses specific benefits capable of solving those problems.
 a. experiential
  b. symbolic
  c. functional
  d. rational
  e. emotional

Question 2

Greening its supply chain has allowed Herman Miller to make products that are mostly recyclable.
 
 Indicate whether the statement is true or false

[missalyssa26]

Answer to Question 1

C

Answer to Question 2

T

[naturalchemist]

Thanks for the timely response, appreciate it

[AmberC1996]

Excellent