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Author Question: A brand positioned in terms of ____ needs attempts to provide solutions to consumers' current ... (Read 47 times)

naturalchemist

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on: Jun 28, 2018
A brand positioned in terms of ____ needs attempts to provide solutions to consumers' current consumption-related problems or potential problems by communicating that the brand possesses specific benefits capable of solving those problems.
 a. experiential
  b. symbolic
  c. functional
  d. rational
  e. emotional

Question 2

Greening its supply chain has allowed Herman Miller to make products that are mostly recyclable.
 
 Indicate whether the statement is true or false


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missalyssa26

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

T


naturalchemist

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

isabelt_18

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Reply 3 on: Yesterday
Excellent

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