This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A positioning statement that neither reflects a brand's advantage nor motivates consumers to action ... (Read 58 times)

jlmhmf

  • Hero Member
  • *****
  • Posts: 552
on: Jun 28, 2018
A positioning statement that neither reflects a brand's advantage nor motivates consumers to action ____.
 a. is a winner
  b. is a loser
  c. promotes competitors
  d. is swimming up the river
  e. is swimming up the river without a paddle

Question 2

Over the years FedEx has enhanced customer value by:
 a. giving customers tools to track their own shipments.
  b. giving customers tools to activate FedEx Office orders.
  c. both of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

macagnavarro

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

C


jlmhmf

  • Member
  • Posts: 552
Reply 2 on: Jun 28, 2018
Wow, this really help

T4T

  • Member
  • Posts: 348
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

A fixed action pattern as an example of innate behaviour. A fixed action pattern as an example of innate behaviour.
A marine food web in action: feeding baleen whales and birds. A marine food web in action: feeding baleen whales and birds.
An Action Potential An Action Potential
Action of an Osmoreceptor Action of an Osmoreceptor
Time course and phases of a nerve cell going from resting potential to action potential Time course and phases of a nerve cell going from resting potential to action potential
Action Potential Summary Action Potential Summary
Video: Exocytosis - secretion

For a complete list of videos, visit our video library