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Author Question: A positioning statement that neither reflects a brand's advantage nor motivates consumers to action ... (Read 120 times)

jlmhmf

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on: Jun 28, 2018
A positioning statement that neither reflects a brand's advantage nor motivates consumers to action ____.
 a. is a winner
  b. is a loser
  c. promotes competitors
  d. is swimming up the river
  e. is swimming up the river without a paddle

Question 2

Over the years FedEx has enhanced customer value by:
 a. giving customers tools to track their own shipments.
  b. giving customers tools to activate FedEx Office orders.
  c. both of the above.


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macagnavarro

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

C


jlmhmf

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

patma1981

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Reply 3 on: Yesterday
Excellent

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