Author Question: When positioning their brands, marketing communicators draw meaning ____ and transfer that meaning ... (Read 108 times)

NClaborn · **on:** Jun 28, 2018

When positioning their brands, marketing communicators draw meaning ____ and transfer that meaning to their brands.
a. from the dictionary
b. objectively
c. subjectively
d. from consumers
e. from the culturally constituted world

Question 2

Zara is successful in the highly competitive fashion industry because:
a. it is able to get what fashion consumers want into stores quickly.
b. it relies on formal surveys of consumers to judge what will be popular next season.
c. it outsources production to low-wage countries.