Author Question: Of the two positioning decisions to be made, the positioning of a brand relative to the other brands ... (Read 546 times)

cool · **on:** Jun 28, 2018

Of the two positioning decisions to be made, the positioning of a brand relative to the other brands a firm markets is known as external positioning.

Indicate whether the statement is true or false

Question 2

Money is not a source of conflict between marketing management and marketing research.

Indicate whether the statement is true or false