Which of the following is NOT a question the creative brief must answer? a. Who/what is the ...

Author Question: Which of the following is NOT a question the creative brief must answer? a. Who/what is the ... (Read 7 times)

Mimi

Hero Member
Posts: 542

on: Jun 28, 2018

Which of the following is NOT a question the creative brief must answer?
a. Who/what is the competition?
b. Who are we talking to?
c. What consumer problem do we address?
d. What is the right creative approach to take?

Question 2

Words and nonverbal signs do not have meaning per se; instead, people have meanings for signs.

Indicate whether the statement is true or false

IRincones

Sr. Member
Posts: 321

Reply #1 on: Jun 28, 2018

Answer to Question 1

D

Answer to Question 2

T

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