Author Question: Which of the following is NOT a question the creative brief must answer? a. Who/what is the ... (Read 19 times)

Mimi

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Which of the following is NOT a question the creative brief must answer?
 a. Who/what is the competition?
  b. Who are we talking to?
  c. What consumer problem do we address?
  d. What is the right creative approach to take?

Question 2

Words and nonverbal signs do not have meaning per se; instead, people have meanings for signs.
 
 Indicate whether the statement is true or false



IRincones

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Answer to Question 1

D

Answer to Question 2

T



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