Harvey is a brand manager for a national brand of soft drinks. He ...

[future617RT]

Harvey is a brand manager for a national brand of soft drinks. He is making the implementation decisions in the marcom decision process, and he wants a marcom tool that is most capable of directly affecting consumer behavior. Which tool should he use?
 a. advertising
  b. sales promotion
  c. publicity
  d. events
  e. point-of-purchase display

Question 2

Exploratory studies are very inflexible with regard to methods.
 a. True
  b. False
 Indicate whether the statement is true or false

[elizabethrperez]

Answer to Question 1

B

Answer to Question 2

False

[future617RT]

Thanks for the timely response, appreciate it

[amcvicar]

Gracias!