This topic contains a solution. Click here to go to the answer

Author Question: Harvey is a brand manager for a national brand of soft drinks. He is making the implementation ... (Read 129 times)

future617RT

  • Hero Member
  • *****
  • Posts: 543
Harvey is a brand manager for a national brand of soft drinks. He is making the implementation decisions in the marcom decision process, and he wants a marcom tool that is most capable of directly affecting consumer behavior. Which tool should he use?
 a. advertising
  b. sales promotion
  c. publicity
  d. events
  e. point-of-purchase display

Question 2

Exploratory studies are very inflexible with regard to methods.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

elizabethrperez

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

B

Answer to Question 2

False




future617RT

  • Member
  • Posts: 543
Reply 2 on: Jun 28, 2018
Wow, this really help


fatboyy09

  • Member
  • Posts: 358
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

For a complete list of videos, visit our video library