Author Question: The decision regarding how to allocate resources between the marcom elements has been described as ... (Read 106 times)

cnetterville

  • Hero Member
  • *****
  • Posts: 547
The decision regarding how to allocate resources between the marcom elements has been described as an ill-structured problem. What does this mean?
 a. There is no solution to the problem.
  b. It is difficult to define the problem.
  c. There is no way of determining the mathematical optimum allocation among marcom elements.
  d. There are solutions, but they are not acceptable.
  e. There is no way to measure whether the solution chosen was the correct one.

Question 2

One of the major difficulties experienced with projective methods arises
 a. in the interpretation of the replies.
  b. when trying to secure the respondent's cooperation.
  c. in the lack of experience of the respondents with these techniques.
  d. in the distorted frame of reference of the interviewers.
  e. There are no problems with projective methods.



mcarey591

  • Sr. Member
  • ****
  • Posts: 365
Answer to Question 1

C

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

For a complete list of videos, visit our video library