The decision regarding how to allocate resources between the marcom elements has been described as an ill-structured problem. What does this mean?
a. There is no solution to the problem.
b. It is difficult to define the problem.
c. There is no way of determining the mathematical optimum allocation among marcom elements.
d. There are solutions, but they are not acceptable.
e. There is no way to measure whether the solution chosen was the correct one.
Question 2
One of the major difficulties experienced with projective methods arises
a. in the interpretation of the replies.
b. when trying to secure the respondent's cooperation.
c. in the lack of experience of the respondents with these techniques.
d. in the distorted frame of reference of the interviewers.
e. There are no problems with projective methods.
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