Author Question: A technique for searching for statistical patterns in datasets is a. ethnography b. benchmarking ... (Read 97 times)

amal

  • Hero Member
  • *****
  • Posts: 572
A technique for searching for statistical patterns in datasets is
 a. ethnography
  b. benchmarking
  c. data mining
  d. projective methods
  e. case analyses

Question 2

List and describe the biases that make it difficult to overcome one's own cultural comfort zone. List three types of cross-cultural research and briefly explain why each is helpful in minimizing these biases when marketing a product in a different culture.



nital

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

c

Answer to Question 2

The two types of biases are ethnocentrism and self-reference criteria in consumer decision-making. Ethnocentrism is the tendency to value and view things from the perspective of one's own culture. A self-reference criterion is the unconscious reference to one's own cultural values, experience, and knowledge as the basis for decisions.

Cross-cultural research into economic conditions provides an understanding of the economic capability of the average consumer. This helps place consumption in the realm of economic realities. Demographic research often shows that the populations of other countries break down very differently on such things as age, education, income, and household size than does the population of the United States. These differences lead to different consumption patterns. Research into local values can help advertisers create messages that do not conflict with values that are different from those held in the advertiser's own culture. Research into custom and ritual does much the same thing. It makes advertisers aware of rituals that express a culture's core values. An analysis of product use and preferences can provide information on such things as a culture's degree of brand loyalty and price sensitivity. It reminds marketers that there is great variance in what products are used from culture to culture.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

For a complete list of videos, visit our video library