Author Question: Which of the following is not associated with the high costs of international advertising? a. ... (Read 54 times)

bucstennis@aim.com · **on:** Jun 28, 2018

Which of the following is not associated with the high costs of international advertising?
a. Preparing multiple ads to run in multiple languages
b. The incredible number of markets that must be reached to get full coverage
c. A shortage of available media space and time
d. The expansion of Internet advertising

Question 2

The fact that it costs five to 10 times more to land a new customer than to keep a current customer has been compared to a(n) ____.
a. clogged drain
b. leaky bucket
c. sand castle
d. ice sculpture
e. bee hive