Author Question: A key feature of IMC is that the process should ____. a. use an inside-out approach b. be ... (Read 173 times)

c0205847 · **on:** Jun 28, 2018

A key feature of IMC is that the process should ____.
a. use an inside-out approach
b. be restricted to only one or a select number of communication media
c. use the same media to reach all target audiences to improve efficiency
d. start with the customer or prospect and then work back to the brand communicator in determining the most appropriate messages and media
e. utilize the same communication media over time

Question 2

A research problem is a restatement of the decision problem in research terms from the researcher's perspective.
a. True
b. False
Indicate whether the statement is true or false