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Author Question: One reason firms have not practiced IMC is because different units within organizations have ... (Read 118 times)

sc00by25

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on: Jun 28, 2018
One reason firms have not practiced IMC is because different units within organizations have specialized in separate aspects of marketing communications.
 
 Indicate whether the statement is true or false

Question 2

Present a hypothetical research scenario and discuss why it might be ethical under one method of ethical reasoning but not another.


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cadimas

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

A number of research scenarios exist in which they are ethical under the utility or justice approach but not under the rights approach.


sc00by25

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Reply #2 on: Jun 28, 2018
Correct answers!


cadimas

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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