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Author Question: One reason firms have not practiced IMC is because different units within organizations have ... (Read 88 times)

sc00by25

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One reason firms have not practiced IMC is because different units within organizations have specialized in separate aspects of marketing communications.
 
 Indicate whether the statement is true or false

Question 2

Present a hypothetical research scenario and discuss why it might be ethical under one method of ethical reasoning but not another.



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cadimas

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Answer to Question 1

T

Answer to Question 2

A number of research scenarios exist in which they are ethical under the utility or justice approach but not under the rights approach.




cadimas

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