Author Question: A company that sells charcoal briquettes places an advertisement that says that it's not the Fourth ... (Read 49 times)

daltonest1984 · **on:** Jun 28, 2018

A company that sells charcoal briquettes places an advertisement that says that it's not the Fourth of July unless there's a cookout, and it's not a cookout unless you have plenty of their charcoal. This is an example of a company trying to
a. change a closely held value.
b. attach itself to a core cultural value.
c. become part of a ritual that involves consumption.
d. become part of a habitual ritual.

Question 2

The _________ is/are often all that many executives will see of the research effort.
a. Research Request Agreement
b. Data Capture forms
c. written research report
d. Decision Support System
e. All of these are correct.