Author Question: The four fundamental components of MAAMs analysis include: a. internal search; external search; ... (Read 237 times)

sc00by25 · **on:** Jun 28, 2018

The four fundamental components of MAAMs analysis include:
a. internal search; external search; functional benefits; emotional benefits
b. evaluative criteria; importance weights; the consideration set; beliefs
c. extended problem solving; limited problem solving; habit and variety seeking; brand loyalty
d. level of involvement; degree of information search; type of consumer benefits; stage of the decision-making process

Question 2

The marketing team at Hudsucker Industries wants to determine which of two prices on a new version of a product will produce greatest revenues. What kind of research should it use to determine this?
a. Descriptive
b. Causal
c. Market
d. Competitive
e. Exploratory