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Author Question: The four fundamental components of MAAMs analysis include: a. internal search; external search; ... (Read 236 times)

sc00by25

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on: Jun 28, 2018
The four fundamental components of MAAMs analysis include:
 a. internal search; external search; functional benefits; emotional benefits
  b. evaluative criteria; importance weights; the consideration set; beliefs
  c. extended problem solving; limited problem solving; habit and variety seeking; brand loyalty
  d. level of involvement; degree of information search; type of consumer benefits; stage of the decision-making process

Question 2

The marketing team at Hudsucker Industries wants to determine which of two prices on a new version of a product will produce greatest revenues. What kind of research should it use to determine this?
 a. Descriptive
  b. Causal
  c. Market
  d. Competitive
  e. Exploratory


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Danny Ewald

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

b


sc00by25

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Reply 2 on: Jun 28, 2018
Gracias!

jomama

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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