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Author Question: ____ is most likely to occur in high involvement decisions where the consumer has a rich prior ... (Read 39 times)

student77

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on: Jun 28, 2018
____ is most likely to occur in high involvement decisions where the consumer has a rich prior experience
 a. Extended problem solving c. Limited problem solving
  b. Brand loyalty d. Internal information search

Question 2

Dunder Miflin paper company already has data within the company that will help it make some routine decisions. How will the Dunder Miflin marketing research team likely access this data?
 a. Conduct primary research
  b. Submit a request for data to the Information Technology department
  c. Use the corporate Decision Support System (DSS)
  d. Use Google to search for sources of online data
  e. All of these are correct.


enass

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

c


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