Author Question: In one consumer decision-making mode, when experience and involvement are both low, the consumer is ... (Read 146 times)

iveyjurea · **on:** Jun 28, 2018

In one consumer decision-making mode, when experience and involvement are both low, the consumer is engaging in ____.
a. extended problem solving c. limited problem solving
b. cognitive dissonance d. internal information search

Question 2

Globex Corporation has been receiving an unusually high number of negative customer comments on its Facebook page. From this, management realizes some sort of customer satisfaction problem exists but otherwise knows little about the dissatisfaction problem. What kind of research should Globex initially conduct in an effort to address the problem?
a. Secondary research
b. Exploratory research
c. Primary research
d. Product research
e. Customer research