Involvement in the context of consumer decision making is a. the ...

[EY67]

Involvement in the context of consumer decision making is
 a. the symbolic meaning consumers take from brands.
  b. a sense of being that brands can give some consumers.
  c. the past experience a consumer has with certain brand features.
  d. the degree of perceived relevance and personal importance accompanying the choice of a certain product or service within a particular context.

Question 2

The goal of exploratory research is
 a. to cost-justify a larger marketing research project.
  b. to learn the skills needed to properly conduct real marketing research.
  c. to understand exactly what information is needed by managers to make important decisions.
  d. to find out if research can solve the problem under consideration.
  e. All of these are correct.

[angrybirds13579]

Answer to Question 1

D

Answer to Question 2

c

[EY67]

Thank you

[angrybirds13579]

No problemo