When a company undergoes a repositioning, it depends on its ...

[moongchi]

When a company undergoes a repositioning, it depends on its advertising effort to
 a. make sure the position has substance.
  b. make sure consumers understand the theme behind its repositioning.
  c. reduce the size of the competitive field.
  d. select a target market.

Question 2

Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix?
 a. Price
  b. Product
  c. Place
  d. Promotion
  e. Preference

[macybarnes]

Answer to Question 1

B

Answer to Question 2

b

[moongchi]

Thanks for the timely response, appreciate it

[jomama]

Excellent