Author Question: When a company undergoes a repositioning, it depends on its advertising effort to a. make sure the ... (Read 102 times)

moongchi · **on:** Jun 28, 2018

When a company undergoes a repositioning, it depends on its advertising effort to
a. make sure the position has substance.
b. make sure consumers understand the theme behind its repositioning.
c. reduce the size of the competitive field.
d. select a target market.

Question 2

Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix?
a. Price
b. Product
c. Place
d. Promotion
e. Preference