One reason to pursue niche marketing is that a company can often ...

[codyclark]

One reason to pursue niche marketing is that a company can often charge a premium price for its product.
 
 Indicate whether the statement is true or false

Question 2

The basic function of marketing research is
 a. to conduct surveys and analyze results.
  b. to gather information needed to help managers make better decisions.
  c. to monitor market trends and developments.
  d. to gather intelligence on competitors.
  e. All of these are correct.

[Anton]

Answer to Question 1

T

Answer to Question 2

b