Author Question: As marketing manager for a large company that publishes magazines, you have been put in charge of ... (Read 111 times)

jwb375 · **on:** Jun 28, 2018

As marketing manager for a large company that publishes magazines, you have been put in charge of positioning a new magazine for woopies, or well-off older people. You research the market and make a recommendation to segment on the basis of some VALS information that you collected. You are about to use
a. usage pattern segmentation. c. geodemographic segmentation.
b. demographic segmentation. d. psychographic segmentation.

Question 2

Which of the following skills are needed as a senior-level marketing researcher?
a. Statistical
b. Financial
c. Planning
d. Verbal communication
e. All of these are correct.