This topic contains a solution. Click here to go to the answer

Author Question: As marketing manager for a large company that publishes magazines, you have been put in charge of ... (Read 129 times)

jwb375

  • Hero Member
  • *****
  • Posts: 540
As marketing manager for a large company that publishes magazines, you have been put in charge of positioning a new magazine for woopies, or well-off older people. You research the market and make a recommendation to segment on the basis of some VALS information that you collected. You are about to use
 a. usage pattern segmentation. c. geodemographic segmentation.
  b. demographic segmentation. d. psychographic segmentation.

Question 2

Which of the following skills are needed as a senior-level marketing researcher?
 a. Statistical
  b. Financial
  c. Planning
  d. Verbal communication
  e. All of these are correct.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pami445

  • Sr. Member
  • ****
  • Posts: 303
Answer to Question 1

D

Answer to Question 2

e




jwb375

  • Member
  • Posts: 540
Reply 2 on: Jun 28, 2018
:D TYSM


nguyenhoanhat

  • Member
  • Posts: 332
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

For a complete list of videos, visit our video library