This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As marketing manager for a large company that publishes magazines, you have been put in charge of ... (Read 105 times)

jwb375

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
As marketing manager for a large company that publishes magazines, you have been put in charge of positioning a new magazine for woopies, or well-off older people. You research the market and make a recommendation to segment on the basis of some VALS information that you collected. You are about to use
 a. usage pattern segmentation. c. geodemographic segmentation.
  b. demographic segmentation. d. psychographic segmentation.

Question 2

Which of the following skills are needed as a senior-level marketing researcher?
 a. Statistical
  b. Financial
  c. Planning
  d. Verbal communication
  e. All of these are correct.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pami445

  • Sr. Member
  • ****
  • Posts: 303
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


jwb375

  • Member
  • Posts: 540
Reply 2 on: Jun 28, 2018
Gracias!

kishoreddi

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Large regions of the Boreal forest in Alberta have been divided into a grid due to industrial develo Large regions of the Boreal forest in Alberta have been divided into a grid due to industrial develo
The rotifer, Brachionus calyciflorus, is a large predator that consumes the smaller algae, Chlorella The rotifer, Brachionus calyciflorus, is a large predator that consumes the smaller algae, Chlorella
Large Octopus Large Octopus
Large-Flowered Leafcup Large-Flowered Leafcup
Booker T. Washington in his office at Tuskegee Institute, 1900. Washington chose a policy of accommo Booker T. Washington in his office at Tuskegee Institute, 1900. Washington chose a policy of accommo
Large Intestine Anatomy Large Intestine Anatomy
Video: Natural Selection, Species Isolation and Real World Example

For a complete list of videos, visit our video library