« previous next »

Author Question: Market segmentation is a. breaking down a large, heterogeneous market into submarkets that are more ... (Read 68 times)

schs14

  • Hero Member
  • *****
  • Posts: 569
on: Jun 28, 2018
Market segmentation is
 a. breaking down a large, heterogeneous market into submarkets that are more homogeneous.
  b. aggregating small, homogeneous submarkets into a large, homogeneous market.
  c. creating a perceived difference in the mind of the consumer between the advertiser's brand and competitors' brands.
  d. identifying a competitive niche the brand will occupy.

Question 2

Which of the following is NOT an element of the marketing mix?
 a. Product c. People
  b. Price d. Distribution


djpooyouma

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Aerial and close-up views of a large biodiversity experiment in Cedar Creek, Minnesota. Each of the Aerial and close-up views of a large biodiversity experiment in Cedar Creek, Minnesota. Each of the
Erythrocytes contain large amounts of the oxygen-transporting protein Erythrocytes contain large amounts of the oxygen-transporting protein
Breaking disulfide bonds in proteins Breaking disulfide bonds in proteins
Small and large intestines Small and large intestines
Do you know what that large object in the center of the photo is? In the 1920s, 30s, and 40s, ... Do you know what that large object in the center of the photo is? In the 1920s, 30s, and 40s, ...
Hydroelectric power: 2013 Global Market Hydroelectric power: 2013 Global Market
Video: Carpal Tunnel Syndrome

For a complete list of videos, visit our video library