« previous next »

Author Question: Market segmentation is a. breaking down a large, heterogeneous market into submarkets that are more ... (Read 141 times)

schs14

  • Hero Member
  • *****
  • Posts: 569
on: Jun 28, 2018
Market segmentation is
 a. breaking down a large, heterogeneous market into submarkets that are more homogeneous.
  b. aggregating small, homogeneous submarkets into a large, homogeneous market.
  c. creating a perceived difference in the mind of the consumer between the advertiser's brand and competitors' brands.
  d. identifying a competitive niche the brand will occupy.

Question 2

Which of the following is NOT an element of the marketing mix?
 a. Product c. People
  b. Price d. Distribution


djpooyouma

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Albatrosses, of the biological family Diomedeidae, are large seabirds Albatrosses, of the biological family Diomedeidae, are large seabirds
Large intestine. Large intestine.
The skulls of living haplorhines differ from those of strepsirhines by having large brains, an enclo The skulls of living haplorhines differ from those of strepsirhines by having large brains, an enclo
Dental topography differs between A. Afarensis and H. erectus, suggesting the australopithecine teet Dental topography differs between A. Afarensis and H. erectus, suggesting the australopithecine teet
Video: Rh blood type and complications during pregnancy & Fertilization

For a complete list of videos, visit our video library