This topic contains a solution. Click here to go to the answer

Author Question: All elements of the promotional mix and IMC work together to achieve overall organizational ... (Read 84 times)

dakota nelson

  • Hero Member
  • *****
  • Posts: 604
All elements of the promotional mix and IMC work together to achieve overall organizational objectives.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a complicating factor that makes subscription counting an inadequate way of determining a magazine's readership?
 a. Magazine subscriptions are collected through a variety of intermediaries, making it difficult to obtain accurate lists of who subscribes to what magazines.
  b. Magazines often are purchased from newsstands, supermarkets, and other retail outlets rather than through subscriptions, thus completely eliminating knowledge of who purchases what magazines.
  c. Magazines that are available in public locations (i.e., doctors' offices, beauty salons) are read by numerous people and not just the subscriber.
  d. Individual magazines subscribers share issues with other people.
  e. All of these are correct.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tashiedavis420

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

True

Answer to Question 2

e




dakota nelson

  • Member
  • Posts: 604
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


ultraflyy23

  • Member
  • Posts: 312
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

For a complete list of videos, visit our video library