The promotional mix is the collection of specific elements of a ...

[Charlie]

The promotional mix is the collection of specific elements of a brand's 4Psproduct, place (distribution), price, and promotionand usually aimed at a target market.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Business-to-business companies are more likely than business-to-consumer companies to practice integrated marketing communications.
 a. True
  b. False
 Indicate whether the statement is true or false

[soda0602]

Answer to Question 1

False

Answer to Question 2

False

[Charlie]

Thank you

[soda0602]

Happy to help you