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Author Question: The promotional mix is the collection of specific elements of a brand's 4Psproduct, place ... (Read 78 times)

Charlie

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on: Jun 29, 2018
The promotional mix is the collection of specific elements of a brand's 4Psproduct, place (distribution), price, and promotionand usually aimed at a target market.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Business-to-business companies are more likely than business-to-consumer companies to practice integrated marketing communications.
 a. True
  b. False
 Indicate whether the statement is true or false


soda0602

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

False


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Charlie

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Reply #2 on: Jun 29, 2018
Thank you :)


soda0602

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Reply #3 on: Jun 29, 2018
Happy to help you


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