« previous next »

Author Question: A promotional device that rewards consumers for purchasing the brand by providing either cents-off ... (Read 69 times)

Pea0909berry

  • Hero Member
  • *****
  • Posts: 573
on: Jun 29, 2018
A promotional device that rewards consumers for purchasing the brand by providing either cents-off or dollars-off savings is known as a _____.
 a. sample
  b. coupon
  c. voucher
  d. slip
  e. redeemer

Question 2

The _____ function refers to the relationship between money invested in advertising and the response, or output, of that investment in terms of revenue generated.
 a. sales response
  b. advertising response
  c. sales-to-advertising response
  d. advertising-to-sales response
  e. marcom response


joanwhite

  • Sr. Member
  • ****
  • Posts: 308
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Continuous positive airway pressure (CPAP) device. The sleeping subject is receiving the benefits of Continuous positive airway pressure (CPAP) device. The sleeping subject is receiving the benefits of
Touchscreen device Touchscreen device
Providing patient education Providing patient education
One of the many functions of religion is providing emotional support. This photo was taken in ... One of the many functions of religion is providing emotional support. This photo was taken in ...
Handheld BIA device Handheld BIA device
Video: Mechanisms of capillary exchange (transcytosis & bulk flow)

For a complete list of videos, visit our video library