Author Question: Media advertising and POP communications must be _____ so that in-store reminder cues can capitalize ... (Read 89 times)

ETearle · **on:** Jun 28, 2018

Media advertising and POP communications must be _____ so that in-store reminder cues can capitalize on the back-ground work media advertising accomplishes.
a. heavily used
b. unique
c. tightly integrated
d. awareness generating
e. informative

Question 2

What is the purpose of the NAA?
a. It increases newspaper circulation.
b. It moves newspapers online.
c. It decreases the rates newspapers pay for production.
d. It simplifies the purchase of newspaper space.
e. It hires personnel for large newspapers.