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Author Question: Media advertising and P-O-P communications must be ____ so that in-store reminder cues can ... (Read 78 times)

tth

  • Hero Member
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  • Posts: 579
on: Jun 28, 2018
Media advertising and P-O-P communications must be ____ so that in-store reminder cues can capitalize on the back-ground work media advertising accomplishes.
 a. heavily used
  b. unique
  c. tightly integrated
  d. awareness generating
  e. informative

Question 2

A researcher wishes to have an indicator of the overall quality of a data collection effort. Which indicator should the researcher review?
 a. Response rate
  b. Contact rate
  c. Eligibility percentage
  d. Confidence interval
  e. Sample size


Laurenleakan

  • Sr. Member
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  • Posts: 309
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


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