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Author Question: Which of the following is NOT a category of POP materials as classified by industry officials? a. ... (Read 31 times)

cdr_15

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on: Jun 28, 2018
Which of the following is NOT a category of POP materials as classified by industry officials?
 a. permanent displays
  b. semipermanent displays
  c. temporary displays
  d. in-store media
  e. on-premise signage

Question 2

In terms of target audience CPM, radio advertising is considerably more expensive than other mass media.
 a. True
  b. False
 Indicate whether the statement is true or false


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scrocafella

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

False


cdr_15

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Reply 2 on: Jun 28, 2018
Excellent

Joy Chen

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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