Author Question: Billboard advertising has broad reach and high frequency levels when placed in high traffic areas, ... (Read 2410 times)

Zulu123 · **on:** Jun 28, 2018

Billboard advertising has broad reach and high frequency levels when placed in high traffic areas, which makes _____ advertisers heavy users.
a. business-to-business
b. computer
c. grocery stores
d. automobile
e. hi-tech

Question 2

Count a magazine's subscriptions to determine a magazine's readership.
a. True
b. False
Indicate whether the statement is true or false