Author Question: One reason manufacturer-supplied POP materials go unused by retailers is that they merely serve to ... (Read 119 times)

beccaep · **on:** Jun 28, 2018

One reason manufacturer-supplied POP materials go unused by retailers is that they merely serve to transfer sales from one brand to another but do not increase the retailer's overall sales and profits for the product category.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In addition to Q Scores, _____ is(are) used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
a. sales quotas
b. subjective judgment
c. performance
d. product use
e. international rankings