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Author Question: Which of the following is a reason why POP materials go unused? a. does not satisfy the retailer's ... (Read 23 times)

penza

  • Hero Member
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  • Posts: 1,022
on: Jun 28, 2018
Which of the following is a reason why POP materials go unused?
 a. does not satisfy the retailer's needs
  b. takes up too much space for the amount of sales generated
  c. not well-constructed
  d. only serve to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category
  e. All of these are correct.

Question 2

Which of the following is a limitation of using newspapers as an advertising medium?
 a. occasional users of newspaper space pay higher rates
  b. long lead times
  c. not entertaining
  d. rapidly escalating advertising cost
  e. impersonal


emilymalinowski12

  • Sr. Member
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  • Posts: 338
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

a


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